Media creators are enterprises involved in the production of new media assets. Since media production is increasing in scale (from professional down to user-generated) and production costs can be lowered by re-use of previously shot footage, 'stock footage' has become a highly significant market matching media supply with demand. Media archives, who have a role to preserve produced media, are discovering they can participate in this new value chain when their archived content is more easily retrievable. MediaMixer can drive value generation on both supply and demand sides, helping archives annotate and expose their media assets at a fragment level, and aiding media creators find and re-use those fragments in their productions.
The daily news shows are the TV broadcaster´s first reference to their viewers. But unfortunately, the delivery of just-in-time, high quality news shows has become more challenging over the last years by the needs 1) to serve the cross-department workflow integrating the growing number of input channels, 2) for a more complex composition of news contents to serve additional distribution channels and 3) to further exploit the available vast archives and raw materials.
Regarding these challenges the MediaMixer project offers to shift the workflow more towards the Media Fragment level and employ the MediaMixer toolset. This allows to improve the news production through 1) the cross-department retrieval for specific persons, places or objects inside the vast video content, 2) the establishment of a repository with re-usable video snippets improving the collaboration and shorten production time and 3) the more flexible composition of contents to serve different distribution channels such as Internet, TV, HbbTV or mobile TV. In addition, the semi-automatic Media Fragment identification and annotation of the MediaMixer toolset enables to better exploit the vast amount of footage and raw materials.
The MediaMixer project provides a demonstrator for the "Semantic Newsroom", offering retrieval, recommendation and re-use of Media Fragments for newsroom editors in the domains “Climate” and “Renewable Energy”.
It concentrates on the features needed for the Media Fragment search, filtering and composition, which is provided as a plug-in to enhance existing newsroom systems. A simple user interface is implemented to show the usability and benefits of the tool for the remixing of Media Fragments.